These were the buzziest topics at PRSA ICON 2023

Including insights from current Chair Michelle Egan and CEO Linda Thomas Brooks.There was a buzz at PRSA’s annual gathering of public relations professionals. Hundreds of professionals ranging from students to industry veterans gathered in the terrarium-like confines of the Gaylord Opryland Convention Center in Nashville to network and learn about the perils and promise of this moment for the industry.
Practitioners packed convention halls to learn about how AI will affect the profession,