These companies shouldn’t do anything for Hispanic Heritage Month

You have work to do first.
Hispanic Heritage Month (Sept. 15-Oct. 15) brings a special spotlight to the vibrant, diverse contributions of this growing demographic to the United States.
But if it’s the only time your brand is paying attention to the Hispanic market, you’re “making a very big mistake,” warns Natalie Boden, CEO and founder of Miami-based Boden Group, with repercussions both for your bottom line and your reputation.
“If you are a company and you’r