22-11-2023 12:00 via prdaily.com

These are the biggest challenges for launching new CommTech tools

Getting access to tools is only half the battle.
So you’ve fought hard and secured budget and buy-in for a new tool you’re convinced will make your working life easier.  
Congratulations! 
But now you’re faced with the often-daunting task of launching that tool to your department – and getting them to use it. 
Hurray. 
Ragan’s Inaugural CommTech Survey sheds light on the obstacles external communicators face when rolling out new tools that h
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