The TSA’s social team is free to post without approvals. Here’s why

Emily Bonilla-Pieton explains how her team cultivated the trust to make the TSA’s accounts fun.
The Transportation Security Administration isn’t exactly known for its sense of humor — when you interact with them in airports, that is. But it’s a whole different vibe, as the kids say, on its social media accounts, where the TSA cuts loose with relatable travel memes, humorous tips, a bit of snark and adorable photos and videos of bomb-sniffing dogs and their shenanigans.
Em