The time I learned to tell and sell at the same time
This media training tip changed everything for this seasoned journalist.Liz Vaccariello is a writer, editor, consultant and member of New York Women in Communications.
Several editor-in-chief jobs ago, I had the most useful media training of my professional life. I had done dozens of morning television talk show appearances for magazines over the years to promote stories that my teams of journalists had researched and rigorously fact checked. But the head of corporate communications for my
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