The Scoop: Why Wicked’s merch blitz is good PR

Plus: FEMA must rebuild trust after anti-Trump orders confirmed; the role ChatGPT played in the election.If you’ve stepped into a Target or a Starbucks lately, the wave of bubblegum pink and emerald green is impossible to miss.
Taking a page out of the “Barbie” movie’s successful playbook, the upcoming adaptation of the Broadway smash “Wicked” is filling stores – and capturing headlines – with quirky merchandising that plays up the main character&r