The Scoop: Tropicana’s OJ carton PR disaster

Plus: Donald Trump chooses his press secretary; how CoverGirl woos micro influencers.Quick, think of Tropicana orange juice.
You’re probably picturing a clear plastic carafe with a long, slender neck bearing an image of a straw-punctured orange.
But a new change has upended that clear branding position — and is costing the company big bucks.
CNN reports that Tropicana replaced its iconic carafe over the summer with a new container sporting a much shorter neck. That design is meant to