The Scoop: The biggest PR storylines from the Super Bowl

Plus: Is there such a thing as too many celebrities? Welcome to the Scooper Bowl! 
That Big Game is coming up Sunday, and while it’s known as the biggest day in advertising, the PR implications are vast as well. Now there are teaser campaigns to drum up interest, influencer partnerships, social campaigns to keep hype stoked long after an ad’s premiere.  
While we won’t have a full picture until game day, there are several major trends emerging this year wort