10-04-2024 17:17 via prdaily.com

The Scoop: Roblox continues its metaverse domination by rolling out ads

Plus: Study casts doubt on banks’ climate pledges; Peloton navigates life as a media company.When you think about Roblox, your mind likely conjures up images of a free-roaming computer game that allows players to exist in worlds of their own creation. But a new development from the game’s creators stands to insert something new into the game — advertisements.
According to The Wall Street Journal, Roblox is working with ad tech company PubMatic to bring virtual advertisement to
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