The Scoop: Omnicom’s acquisition of Interpublic Group will change the PR industry

Plus: TikTok faces major setback in U.S.; Eras tour ends, leaving a cultural void.Headlines on the merger of Omnicom Group and Interpublic Group tout that it will become the largest advertising company in the world. Which is true. But by combining forces, the two megacorps will also indelibly alter the PR industry.
Each organization owns numerous PR brands. Most recognizably, however, Omnicom is the parent company of FleishmanHillard while Weber Shandwick falls under the Interpublic umbrella.
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