24-06-2024 16:58 via prdaily.com

The Scoop: How Expedia got millions of TikTok views and a WaPo article for $4,700

Plus: The EU bares its DCA teeth at Apple; “Friends” doughnuts cause internet disappointment.Seattleite Ben Keenan took to TikTok on a gray February day to muse that it might be cheaper to live in an all-inclusive resort than in the Emerald City.
Expedia came across the video and offered to pay for him to find the answer to this very serious question. They paid $4,700 to put Keenan up at a Mexico all-inclusive for 27 days while he documented what he did, what he ate and tracked every
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