09-09-2024 17:21 via prdaily.com

The Scoop: Apple puts AI consumer appeal to the test with new iPhone

Plus: Eiffel Tower at center of branding battle; Washington Post redesigns homepage.AI has been a major marketing buzzword for nearly two years now, used in attempts to sell everything from pillows to toothbrushes. But perhaps the biggest test of the technology’s viability with the general public will be Apple’s iPhone 16, which will be unveiled today and is expected to include all manner of AI bells and whistles.
The anticipated features, dubbed “Apple Intelligence,” &ld
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