The rise of independent journalists and tips for engaging with them

Industry veterans continue to leave traditional media to launch their own platforms.Matt Purdue is senior strategist at Magnitude, Inc. 
The rise of independent journalism is a booming trend that bears watching by all PR professionals. Impacted by shrinking newsrooms, budget cuts and other negative pressures, more journalists are leaving traditional media platforms to start their own brands.
Some of these personalities have robust reputations and massive followings, making them a potentiall