The PR potential of the metaverse

Follow these six rules to create a virtual presence that is worth the investment.
Talk to a PR professional about the metaverse and you’re likely to get reactions that range from dismissive to confused — to downright anxious. It’s a concept many are discussing but few seem to truly understand.
For communications experts, that’s excusable for now. The metaverse is such a broad, ill-defined concept — infinity is implied in its name. But the massive uptick in discussio