The PR agency-client model is broken. Here’s how communicators can adapt.

If clients say you’re not “delivering” but you know you are, read this.Amanda Guisbond is founder and chief communicator at Intersection: Health. Rachel Huff is president and founder at agency search consultancy Victoire & Co
There’s a rising tension between PR agencies and in-house teams, fueled by the perception that PR agencies are not “delivering.” This trend is complicated by a media landscape in which there are many more communicators than reporters