The niche-ification of today’s media landscape

Things have changed in the last 10 years.Matthew Levison is global head of consumer at KWT Global.
If you gathered a group of journalists and thought leaders across the media landscape a decade ago to discuss the future of the industry, it would have lasted about 15 minutes, as the group simultaneous and emphatically proclaimed “print is dead and digital is king.” While at the time these claims felt alarmist, they also resonated as bold and visionary. Many moguls who made these decla