The influencer opportunity too many brands overlook

The NFL and Adobe have learned this lesson well.Jeff Barrett is founder & CEO of Status Creative. 
We all know what influence is and why it matters, but there’s a missed PR and marketing opportunity hiding in plain sight. I’m always quietly surprised when I don’t see this as a mainstream idea.
The part we often miss is that the brand itself has the power, leverage, scale and contacts to bring return value to the creator. If you bring a creator speaking opportunities, c