The future of media relations: Navigating AI’s impact on PR

How PR professionals can prepare for a world with AI and stop fearing it.
“AI won’t replace humans — but humans with AI will replace humans without AI.”
-Karim Lakhani, Harvard Business School professor specializing in workplace technology and AI for the Harvard Business Review.
As PR professionals, we find ourselves at a unique juncture: Artificial Intelligence offers the opportunity to significantly enhance our abilities when it comes to media relations (the bread and b