The Daily Scoop: How Glossier’s comms failed to evolve

Plus: Threads responds to decision to block access to COVID-related searches, FanDuel promotes smart gambling.Direct-to-consumer beauty brand Glossier debuted in 2014 when Emily Weiss launched creative makeup and skincare products to the masses that many consumers liked, CNN reported.
The then-booming company celebrated freckles, beauty marks and had a “skincare first, makeup second” concept that Millennials adored. Glossier’s pink product packaging and use of popular “It