The changing role of comms: The view from Cannes

Insights from the Ragan + Muck Rack Communications Leaders Roundtable.Diane Schwartz is CEO of Ragan Communications.
The timing was perfect to convene a cohort of communicators. Elon Musk had taken the main stage at the Cannes Lions Festival the day before and snubbed PR.
Musk spoke of the rapid acceleration of AI (20 billion robot companions are coming our way) and he apologized to advertisers whom he famously told last year to “go f-yourselves.” “I do shoot myself in the foot