The cautionary PR lessons from Threads’ meteoric launch — and decline

The initial buzz was intense. But things have already changed drastically.
The Threads hype was inescapable just a month ago. It was the fastest growing social media app ever, notching 100 million signups in just a week.
That’s more than the population of Vietnam.
But now the number of daily active users has fallen 79%, to an estimated 10 million people a day logging on to scroll the app for an average of just three minutes, ZDNet reported.
While some brands have seen strong initial succes