The case for trade pubs – and how to get placement

Trade pubs offer industry clout. It doesn’t hurt that executives really like them. 
When formulating your earned media strategy, don’t sleep on trade publications.
Maggie Murphy, editor-in-chief of Construction Executive, said niche media outlets provide a space for more detailed analysis of the topics and trends that matter most to targeted readership.
 
 
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Construction Executive, which is both