The biggest communications storylines for 2025

A look into the future from communicators.If anyone has a crystal ball, would you share it with us?
Because right now, the future is looking a little murky.
But we polled some smart communicators to figure out where the practice might be headed. We asked on LinkedIn: “What is the biggest PR storyline you see on the horizon for 2025?”
The answers fell into several categories: AI, the media, sustainability and more.
Answers have been edited for style and brevity.
 
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