The best way to respond to an AI crisis

The winner of the Ragan Research Award sheds light on tactics in this new field of crisis response.Deny. Apologize. Or make an excuse. 
These are three of the main strategies used by organizations during a crisis, including those related to generative AI.  
Two of those work fairly well, according to a paper produced by Sera Choi as part of the second annual Ragan Research Award, in partnership with the Institute for Public Relations.  
Choi, a native of South Korea and