The benefits of a digital newsroom vs. a Google Drive

When the story is big, you need to be organized.When you have a big story coming — a really big story — you probably spend months prepping the pitch, video and photo assets, and all the other bells and whistles you need to make your story shine.
But once you have them all assembled, what do you do with them? Just chuck them into a Dropbox or a Google Drive?
There’s a better way.
In PR Daily’s Media Relations Conference, held in June, Matthew Libassi, public relations and