The art of saying ‘no’ to media requests

Don’t do anything to hurt the relationship with newsrooms.There are times when your organization will have to turn down a media request.
Michael Perry, a vice president of external communications for the E.W. Scripps Company, noted that reporters typically understand that companies or individuals have to do what’s best for them. But the way an organization chooses to decline a request for comment or an interview can have an effect on not only that story but future stories down the ro