Sweet Success: Hershey’s, SheSpeaks and Walmart harness influencer power

A look at how big brands find success with influencers.In a world dominated by digital landscapes, the collaboration between brands like Hershey’s, SheSpeaks and retail giant Walmart has generated promising engagement in a growing era of marketing innovation through influencer partnerships.
Hershey’s launch into influencer marketing paired the confectionery empire with tastemakers to spotlight its latest creations. These include delectable KitKat flavors like Apple Pie, Key Lime Pie,