Strategies for crafting measurements that don’t exist yet

You can’t manage what you can’t measure.
It’s important for PR teams to have a strategy for selecting and presenting metrics and information to the C-suite that showcases their value to the organization’s overarching mission. But sometimes the information leadership wants isn’t available – at least not in a format that tells the story they want to read.
Northwell Health, for instance, has run into issues properly gauging press sentiment. That’s a data po