Storytelling vital to earning employee trust, says journalist Soledad O’Brien

Learn from ‘struggling’ media outlets, and focus on storytelling, trust and transparency if you want to engage colleagues, the award-winning reporter advises at IABC’s World Conference.“Two words to remember: trust and video.”
That’s how award-winning journalist Soledad O’Brien welcomed the record-setting crowd of 1,300-plus at the 2019 IABC World Conference, which kicked off Sunday, June 9, and runs through June 12.
O’Brien, a former CNN reporter