Spool Marketing’s Katie Kierna on the importance of ‘playing the long game’

The veteran comms pro shares her secrets for navigating a demanding, boundaries-challenging profession.How do you protect yourself for the demands of the job?
PR and comms can be unforgiving disciplines as busy schedules and relentless pace can lead to exhaustion and burnout. That’s why, according to PR pro Katie Kierna, it’s essential to take the long view.Kierna is a senior vice president at Spool Marketing and Communications in Chicago, and recently shared with us about her work f