So you need to request a correction from a journalist

It’s an awkward situation for everyone. Here’s how to make it easier.
There’s nothing that can match the excitement of opening a piece of earned media you helped pitch and place.
And there’s nothing that can match the pit in your stomach when you realize there’s a glaring error in the story.
What happens next isn’t a fun situation for anyone — not for the PR pro, not for the client and not for the journalist who made the error.
But how you respond to thi