Saying sorry: The risks of apologizing after a statement goes wrong

APCO Worldwide Global Crisis Practice Lead Eliot Hoff speaks on why so many organizations’ Israel-Hamas apologies have fallen flat.  Sometimes as communicators, you may put out a statement that misses the mark. Or maybe your executives never asked communications for help and they got it wrong. Now it’s your mess to clean up.  
This challenge has been a recurring one for many communicators in recent weeks as organizations scrambled to respond to the war between Isr