Roblox offers brands unique way to engage Gen Z, Gen Alpha audiences

These game-based platforms already attract tens of millions of young users.
Immersive gaming platforms like Roblox may very well represent a potentially unexpected opportunity for brands to authentically engage with the sometimes-elusive Gen Z and Gen Alpha populations.
During Ragan’s 2024 Future of Communications Conference, Kenny Mintz – communication lead for video game company Gamefam – described Roblox and the video game Fortnite as being the new wave of social tools