Rethinking the ‘why’ of modern sustainability and climate comms

Use these messages instead.Emily Porro, is SVP, Impact Practice co-lead, The Bliss Group, and co-lead of Women in CleanTech & Sustainability – New York Chapter. 
As we head into 2025 amidst a significant reshuffling of priorities at the federal level, it’s essential as climate and sustainability communicators that we pause and re-evaluate the “why” behind our messaging. The motivations that once centered on saving the planet or reducing CO₂ emissions, must