Reputation management in the age of AI misinformation

The dark side of AI for communicators.Mike Nachshen is principal at Fortis Strategic Communications, LLC.
Press releases in seconds. A cornucopia of content. Automated media analyses. It’s already become a cliche to say generative Artificial Intelligence is going to change the Communications profession.
But there’s a flip side of the “AI is transforming Communications for the better” coin.
AI also makes it easier for anyone to attack your organization’s reputation.