‘Reasonable’ metrics offer straightforward way to prove PR value to C-Suite

Tailor data to reflect broader business goals.
When explaining the value of a public relations campaign to a company’s C-suite, it’s essential to use metrics that are reasonable, meaningful and easy to measure.
“Data is the language of business, and that’s what will enable your internal clients to understand what you do and a little bit more about how you do it and how precious it is,” the late Mark Weiner, an author and longtime communications analytics consultant,