Real, authentic ways to engage Gen Z

Conversational, behind-the-scenes content can strengthen customer relationships.
For decades, many communications strategies focused on getting a story in the New York Times or creating catchy commercials that sparked conversations around the water cooler.
But times have changed, according to Amanda Coffee, a seasoned communications leader. Today, communicators need to focus just as much on authenticity and giving a glimpse into what brands stand for. A big part of that is providing reporters an