Purpose-driven comms is changing how PR agencies work with clients

Some agencies are seeing more internal communications work than ever before.The field of PR is changing — and purpose communications are driving much of that shift.
“I think it’s just a really exciting time for anyone in the communication space, because it really does transcend comms,” Laura Emanuel, managing director of Philadelphia-based Red Thread PR, told PR Daily during a recent conversation.
Nearly three years after the murder of George Floyd led to a wave of protes