PR pros reveal their very favorite measurement

 Because yes, you’ve gotta do math.Measuring PR impact is one of the most difficult yet most important parts of the practice. Communicators must be able to show how their work impacted broader business goals, but because PR works in subtle, sometimes mysterious ways, it can be difficult to draw straight lines. But measure we must, and as technology improves, there are more ways than ever to measure PR.  
I asked a simple question on LinkedIn: “Nerds only: What is your favor