PR pros must prepare for the rise of AI journalism

It’s going to create serious challenges for PR pros.Sean O’Leary is vice president at Susan Davis International.
Everything about the site looked legitimate.
The reporter had a headshot. The article properly shared the news. But the use of one word gave away the fact it was all generated by artificial intelligence.
Earlier this year, our agency sent out a press release for a client about three new leaders joining the company. As we reviewed the news clips, a new site popped up in our