PR pros discuss the art of the international pitch

Cultural nuances can play a major role in landing a placement.
Trevor Hale doesn’t believe the fundamentals of pitching a news story in the United States are all that different from doing so anywhere else in the world. Both require a tailored pitch that’s clear and to the point.
The major differences aren’t so much rooted in PR best practices as they are in understanding the culture you’re trying to win a placement.
 
 
[RELATED: Would you like to speak at a Rag