PR professionals’ 2024 predictions

From AI to media relations, here’s what could be coming.  
Here are a few safe bets for 2024: AI will continue to grow in importance. The U.S. election will be an absolute mess. And PR pros will handle it all with grace and style.  
Everything else that might happen in 2024? That’s just a guess. But we’ve assembled some of the brightest minds in the PR industry to share their very best predictions for the year ahead. See what they thought, and see how accurate our 202