PR may be Ukraine’s most potent weapon

President Zelenskyy and ordinary Ukrainians are expertly using communications tools to sway the world.Like so much of the world, our team is watching events in Ukraine with a mixture of apprehension, empathy and admiration. We’re glued to the news and to Twitter, praying for those fleeing, fighting and taking cover.
The Ukrainian people, led by their young and charismatic President Volodymyr Zelenskyy, have become the underdogs we’re all rooting for. While I will defer to others to c