PR lessons from falsehoods about immigrants in Springfield, Ohio

Social media has made the spread of misinformation more prominent than ever.
A PR nightmare ignited in Springfield, Ohio, in early September when baseless claims about a surge of Haitian migrants into the community started spreading on social media. A few days later, Donald Trump added fuel to the growing crisis by repeating the already disproven rumors during a live presidential debate.
“They’re eating the dogs, the people that came in, they’re eating the cats,” Trump fa