Pick your brand battle: How to decide which social platforms to use

You can’t — and shouldn’t — be everywhere.In the past year, a proliferation of new social media platforms have hit the internet, vying for participation as leadership changes, data policy concerns, lawsuits and culture shifts rock long-standing platforms and send users looking for new places to spend their time. 
Many users fear TikTok’s data handling practices by parent company ByteDance after dozens of countries, states and cities banned the app on government