Peter Shankman’s HERO revives connecting journalists, sources

After the sunset of HARO, Shankman started a new venture with a familiar premise.
When Peter Shankman founded Help a Reporter Out (HARO) in 2007, he had a simple concept: connect reporters on deadlines with sources who could, well, help them out.
It quickly grew into a thriving, ad-supported email that helped countless reporters and PR pros collaborate on stories.
“Back in the day, there was a bakery two seconds from bankruptcy in the Midwest somewhere,” Shankman recalled. “And