One PR agency’s framework for AI use

Considerations for using artificial intelligence from PR industry leaders and AI experts.Parry Headrick is the founder of Crackle PR, a Massachusetts-based PR firm. Dave Dykes is senior content manager of Crackle PR. 
Artificial intelligence and the technology solutions it powers have, without a doubt, changed the communications industry permanently. The introduction of these technologies to the marketing industry has produced an avalanche of consequences, both objectively good and bad, tha