Navigating a name change: Practical tips from Global Refuge, formerly LIRS

Changing a name is tricky but can reinvigorate an organization.Any rebrand is challenging. People become emotionally attached to even the smallest nuance of logo design and brand colors. But doing a rebrand complete with a full name change? That’s a next-level challenge.  
Lutheran Immigration and Refugee Service took on that challenge, transforming into Global Refuge. But what didn’t change in this extensive rebrand process is its commitment to advocating for refugees and helpi