Nationwide: Brands are turning a blind eye to safety and measurement issues

From left to right: Jakob Nielsen, GroupM, Simon Cook, YouView, Chris Ladd, Nationwide, Jonathan Lewis, Channel 4 and Jamie West, Sky. Photo credit: Paul Hampartsoumian/RTSNationwide says TV needs to learn from the mistakes of online services such as Facebook and Google and align itself with “quality” to stay ahead.
Speaking at an event entitled ‘Is targeted advertising the future of TV?’ hosted by the Royal Television Society earlier this week, the brand’s senior