NASCAR SELECTS FAN ENGAGEMENT PLATFORM, PICKUP, TO HELP ACCELERATE MOTORSPORTS CONTENT GAMIFICATION STRATEGY

PickUp To Embed Contextually Relevant Props Across Content Categories Including Editorial, Video And Audio To Enhance NASCAR's Direct Relationship With Highly Engaged Fanbase More Than 100,000 Picks With Impressive 67% Click Thru Rate From SMS Campaigns For Fantasy and NASCAR Content...